21 January 2016
TouchStar Technologies Rebrands for Future Growth
Bradford, UK, 25th January 2016: TouchStar Technologies Limited, a leading provider of data collection and mobile computing solutions for industrial and commercial applications, has unveiled its new brand identity which takes effect from today.
TouchStar Technologies comprises a number of different entities and business units. Each has its own individual brand and provides unique but complementary technology solutions to address specific business applications. These include warehousing, transport and logistics, fuel and oil logistics, vehicle tracking, on-board retail, access control, and time and attendance. The rebrand will see all of these coming together under a newly created umbrella brand.
Mark Hardy, CEO of TouchStar Technologies elaborates: “The primary driver for the rebrand was to provide greater clarity of our group structure and specialist units, and to ensure that our brand values were in alignment with our corporate identity. The ‘TouchStar’ name was selected to become the umbrella brand as it has been in place for over two decades representing the organisations’ in-vehicle, tracking and telematics solutions, achieving global recognition in its markets. Additionally, the word ‘touch’ is synonymous across all of the technologies we offer and the personal touch that customers can expect from TouchStar.“
The existing TouchStar logo has been redesigned to reflect the company’s brand values. Tailored versions of the logo have been created for each business unit using different colours and iconography, ensuring that each business within TouchStar now has its own clearly identifiable brand identity that is also instantly recognisable as being part of TouchStar Technologies.
With immediate effect, TouchStar Technologies’ new brand portfolio consists of:
Mark Hardy, CEO of TouchStar Technologies concludes: “Our new branding better reflects who we are as a business and what we stand for. I am confident that it will help us as we look to extend TouchStar’s reach to wider geographies. “